TAPE Consultancy launches App.Dex, the new Content Evaluation Service
TAPE Consultancy Limited, the London based content-focused research company announces the launch at MIPTV of App.Dex, the new Content Evaluation Service assessing the audience potential of scripted projects.
This service provides an objective assessment of the audience potential of scripted projects throughout the development process – from brief treatmentsand outlines, to full-blown scripts, or produced pilots.
The content evaluation service identifies key strengths and weaknesses of a project as well as its marketing/promotional assets. It can be employed on individual projects or across a portfolio to determine relative potential. It allows broadcasters, content owners, and investors to make well-informed decisions at every stage.
The service utilises the unique App.Dex tool, developed by TAPE Consultancy to analyse and quantify intrinsic appeal. It draws on TAPE’s qualitative content research methodology and identified appeal drivers, based on the company’s expertise of modelling, and observing audience behaviour and viewing choices.
This unique understanding of how programme content satisfies viewer needs is enhanced by TAPE’s partnership with Eurodata TV Worldwide, which adds statistical modelling into the mix. It combines continual international monitoring with actual ratings in different markets and for different targets.
John Peek, TAPE’s Joint Managing Director, said: “With the explosion of scripted content around the world, all vying to attract, and deliver local and increasing, global audiences, we believe this is an ideal time to launch this service, providing informed and valuable insights for anyone investing in content.”
Paul Youngbluth, TAPE’s Joint Managing Director, added: “App.Dex offers investors in content an opportunity to manage their risk – due diligence for the creative world. “
Frédéric Vaulpré, Eurodata TV Worldwide Vice President, added: “By joining forces, blending the content know how of TAPE with the ratings expertise of Eurodata TV, professionals can now benefit from a unique new service in an industry where objective input at the development stage can deliver real added value.”