Le Rendez-Vous : interview of Mathieu Bejot, TV France International
Can you tell us about your recent successes?
We are very particularly happy with two “Rendez-vous” events we launched earlier this year. The first was aimed in Germany, our number one market and partner. The two-day event with key German buyers we invited to Versailles allowed our member companies to have fruitful meetings with clients and prospects strategically just a couple of weeks ahead of MIPTV. The presentation by Eurodata TV on French programmes hitting international screens illustrated some of the successes of French animation, docs and drama in Germany.
Le Rendez-Vous in Beijing was also very successful. For the first time in years, we organized two days of panels and meetings between French exporters and VR production companies and Chinese executives. Along with the Chinese correspondent TV France has appointed in Beijing, the event should help French producers, distributors and broadcasters get a better understanding of the complexities of the Chinese market and increase their flow of business despite the limitations on foreign programme imports.
What are your main projects and strategy outlines over the coming months?
Our short-term project is the 23rd Rendez-Vous, the French screenings which will take place on September 10-14th in Biarritz. Le Rendez-Vous is an opportunity for 250 to 300 international acquisitions executives to screen and buy the latest French production from some 60 exhibiting content providers. Traditional trade shows with face-to-face meetings are still the order of the day in international distribution. Le Rendez-Vous can help generate up to 25% of annual international sales for French distributors and is therefore a must-attend event for them. We are delighted to kick off the event this year again with a presentation by Eurodata TV: French productions: Trendsetters in a global market.
Besides traditional markets, our main strategy is digital with our online screening platform Screenopsis, which also powers the Rendez-Vous screening library. Screenopsis was launched last year and has now reached its stride after a running-in period. In order to generate more traffic and attract more buyers, we started our second phase a few months ago and we now provide relevant and personalized information to buyers through regular newsletters, on top of highlights on the home page. We push programmes grouped around themes, current topics, anniversaries etc. and successful ratings in and outside of France.
How does the information provided by Eurodata TV Worldwide help you in your work?
The information provided by Eurodata TV helps us spot successful programmes and detect trends which we use for our Screenopsis newsletters. Eurodata also provides great insights for the general coverage of international markets which we share with French exporters. Needless to say, tracking programmes is also essential as great ratings in your domestic market or internationally remain a key selling-point for programmes.